Cocacola
The Glass Bottle Sip-phony.
The Challenge.
The Solution.
Our Audience.
Coca-Cola in the iconic glass bottle is the best drinking experience, yet it's not the go-to choice for Gen Z
Everything is online, but connecting is better in person.
Coke is here to help us come together through music.
Because whether you’re 14 and vibing to music in a video game or 27 enjoying smooth jazz at dinner, everyone knows life is better with a soundtrack.
Gen Z (ages 14-27) are true digital natives—the first generation raised with the internet at hand and always online.
They’re collaborative, care deeply about others, and—despite growing up online—still prefer the timeless nature of
in-person communication.
TUNE IN TOGETHER
TUNE IN TOGETHER
Every solo Coke bottle can play music, but where’s the fun in that? It’s time to gather the squad! Each bottle in a pack will feature a "SIP TO HERE" marker, and as everyone enjoys their drinks, the music comes alive. The songs you can play will be seasonal, adding a fresh twist each time. On the cardboard carrier, scan the QR code to hear how the roots and Dolly create their own sip-phonies, turning your gathering into a memorable, interactive musical experience.
Manifesto
To bring the Coca-Cola “sip-phony” experience to life, we’ve identified key Designated Marketing Areas (DMAs) where music, community, and culture collide.
New Orleans, LA
WHY: Jazz and Blues culture, speakeasy/communal drinking vibe
ADS: Trolley wraps with creative QR codes showing the campaign ads featuring The Roots, musical bottle sounds in the French Quarter, billboard countdown to Mardi Gras “Sip-phony” version
New Orleans, LA
WHY: The most populated city in the United States, street performers/musicians
ADS: Subway + walking = high transit ad impact ⟶ “Sip to Here” subway car wrap, billboard in Times Square with seasonal audio updates, Central Park interactive musical “sip-phony” Coke pop-up
New Orleans, LA
WHY: WHY: Birthplace of country music, Dolly Parton’s influence
ADS: Transit buses with musical bottle illustrations, QR murals in The Gulch that showcase advertisement starring Dolly Parton, interactive billboards of Dolly Parton near Broadway
Social
POP
!
POP !
Pop and circumstance
Graduation – National Coke Day
May 8th marks National Coke Day and the start of graduation season for students nationwide.
Graduation is a milestone, a moment to celebrate. And special moments call for something classic: Coke in a glass bottle.
This spot will capture the excitement of graduation parties: college grads filling ice bins with glass-bottled Coke, popping them open, clinking bottles in celebration, and savoring the moment with friends and family.
Collaborations.
Dolly Parton
With Dolly P’s knack for making exciting music with what’s around her, glass Coke bottles resound with a nostalgia that fills the air. Upbeat and sweet, Dolly P and Coke will make a melody a lasting memory.
One Click Wonder
With Dolly as the Sip-Phony orchestra conductor, this spot will play on the trope of “The kid in the band who gets one note and it is important”.
The orchestra is filled with world-class musicians and music intensifies to the final note - played by the glass coke bottle.
One Clink Coke Player: Will Ferrell (wearing too tight of a tux)
Script
The Roots
They turn everyday objects into instruments and their rhythmic energy matches Coke’s spirit of fun and togetherness. Questlove’s drumming skills would showcase how Coke bottles create music while their platform on The Tonight Show boosts visibility. Their mix of classic and modern sounds makes the campaign feel fresh and timeless.
Tonights Top Pop TV Spot
What do you get when you mix a legendary house band, one highly caffeinated talk show host, and a glass bottle of Coke? A “sip-phony” of iconic pop hits, naturally.
In this TV spot, The Roots perform a “sip-phony” using Coke bottles on The Tonight Show. Jimmy Fallon joins with celebrity singing impressions of nostalgic songs. Yes, they are all turned into a Coca-Cola puns. It ends with an invitation to create your own Coke-powered harmony.
