GAIA HERBS
The Challenge
Elevate the perception of Gaia Herbs, establishing it as a premium choice in the herbal wellness space.
The Strategy
Craft an engaging, cohesive brand story that reinforces our premium positioning at every touchpoint.
CONVINCE
Health-conscious women ages 35-55
THAT
that Gaia Herbs is the ultimate luxury wellness brand, offering premium, science-backed herbal supplements
BECAUSE
Gaia Herbs’ sustainably sourced, high-quality ingredients provide a superior supplement experience
SUPPORT
Our consumers seek luxury, quality, transparency, and a brand they can trust. Gaia Herbs makes wellness simple, effective, and part of your daily routine.
Social Strategy
Show what the supplements can do for them: Stay Healthy, Feel Strong, Clear Skin, Support Motherhood, and more!
Professional photos as opposed to graphics
Primarily utilize Instagram and Facebook our target audience (Pew Research Center, 2024)
